Contrary to what our mothers think, we know who we are. Do you?

I look upon every day to be lost, in which I do not make a new acquaintance.

- Samuel Johnson

Use your personal style to have fun and meet other people. Not swiping, not liking, not hearting, not typing: looking into someone’s eyes and having a conversation with them. With your mouth. IRL. What you’re wearing can actually be a Trojan Horse into a conversation, an introduction, and a fuck-ton of fun. (We know you aren’t offended by strong language and subsequent metaphors, so carry on).

At California Cowboy, we want to give people the opportunity to have those moments. We strive to make people laugh and think twice when they experience our apparel alchemy.

“Did that just happen?”

“WTF is he wearing?”

We love breaking the proverbial ice, right before mixing it into cocktails. We have the lofty but achievable goal of sparking interesting conversation and bringing people together in an authentic, analog, personal way. We believe people tell stories with their style. The pioneering, rebellious, and free thinking “Cowboy” culture of California inspires our lives and our sense of humor, and we hope it rubs off on you socially and sensually. There’s nothing quite like owning your look to get a laugh at an irreverent party, even if it comes at your own expense. Engage with others when it’s least expected, and if you’re so inclined, Come Together.

Join The Vital Few to stay abreast of what’s happening at California Cowboy, from our IndieGoGo campaign to our launch parties to our road- trippin’ adventures.

Wagyu Fleece

Shop Now Today in huge buttery soft news: We’re launching our new flagship fabric: Wagyu Fleece. You’re probably asking yourself: What exactly is “Wagyu” fleece? Well we’re here to…steer you in the right direction. Here’s a quick interview we conducted with Drew...
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Happy Hallowiian

All Hallows Eve is upon us…and we know you haven’t waited until the last minute to costume yourself.  Or have you?  Honestly.  We know you don’t want to disrespect the holiday’s Pagan origins (or our electoral process) with an off-price sexy Abraham Lincoln.  ...
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Sexy Is Dead PART 2: Hot Tubs are Immortal

It’s that time of the year when Summer’s hanging around, making you nostalgic for last week.  You’re back from vacation and cover sheets on the TPS reports have you cursing Lumbergh.  You need to relax, and when the sun hasn’t heated the pool quite to your liking, if...
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The 2016 Rio Olympic Cachaça Games: CC Edition

With the Rio Olympics in full effect and Brazil being the 3rd largest consumer of beer in the world, what are we going to do, sit back and watch it sober? Não não não. So we devised our own game to keep your mind more limber than Simone Biles while you ask yourself,...
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