When the going gets weird, the weird turn pro.

Hunter S. Thompson

The idea for the High Water shirt was conceived after searching for a modern version of the vintage poolside styles from the past – we saw these rare, spectacular specimens in old Bond movies, vintage film from pool parties, and ads for beach wear. For lack of a better term we’ll call it the Men’s Cabana Suit. A swim cover up of sorts, this style was popular in the 1950’s through 1970’s but sadly went the way of the Dodo. We found that a few like-minded enthusiasts had pockmarked the internet with their interpretations but they were very literal and lacked the thoughtfulness and design inspiration required to really tweak our knobs. We jumped on the chance to create THE Bond-Dean mashup with Hunter S. Thompson sprinkled all over it: perfect fit, custom fabrics, killer function, head-turning style, custom developed prints in vintage California colors.

We’re committed to bringing you the most inspired and finely executed product we can possibly deliver. To ensure quality construction and strong partnerships with local business, we chose to manufacture the High Water in our home, where our heart is: California, USA. Many of us have trained and worked at this for 15+ years at some of the best in the business: Levi’s, Gap, Ralph Lauren, and Trumaker. We’ve learned from years in the apparel industry that all elements must be carefully considered and come together seamlessly when designing apparel product. This is especially true when you’re considering a No-Chella Pool party as an end use and Hunter Thompson as a muse. These parameters leave little room for anything but design that is armed to the teeth.

We’ll tickle your cochlea with more specifics in the coming weeks. Coming soon to a website near you: The High Water Shirt.

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