Heed our Warning: we’re going to talk about 80/20 all the time, so we thought we should give you a little history and background on why this is so special to us. This principle, first observed in 1896 by Vilfredo Pareto, roughly states that 80% of effects come from 20% of causes. Other common names are the 80/20 rule, the Pareto Principle, the principle of factor sparsity, and yes, the Law of the Vital Few. Are we surprised that we observed this rule across all aspects of our lives? We’re not sure, but we think you’ll like where we’re headed.

At California Cowboy, we see the Law of the Vital Few everywhere, and we apply that thinking to our design to help you crush your weekend. 80% of the life of the party usually come from 20% of the guests. 80% of the fun in your week usually comes from 20% of the days. If your closet looks anything like ours, it’s reflective of the 80/20:

  • 80% of your wardrobe should make you feel confident, prepared, and comfortable.
  • 20% should be FUCKING AMAZING

As we grow our assortment, we will be guided by this principle. Whether it’s time to be part of the 80 or part of the 20, California Cowboy is here to help you dress for every situation.

Join the Vital Few – the choice is yours.

Where does your wardrobe fall? We know you need, NEED, more of that __%. Get in the know.

Wagyu Fleece

Shop Now Today in huge buttery soft news: We’re launching our new flagship fabric: Wagyu Fleece. You’re probably asking yourself: What exactly is “Wagyu” fleece? Well we’re here to…steer you in the right direction. Here’s a quick interview we conducted with Drew...
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Happy Hallowiian

All Hallows Eve is upon us…and we know you haven’t waited until the last minute to costume yourself.  Or have you?  Honestly.  We know you don’t want to disrespect the holiday’s Pagan origins (or our electoral process) with an off-price sexy Abraham Lincoln.  ...
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Sexy Is Dead PART 2: Hot Tubs are Immortal

It’s that time of the year when Summer’s hanging around, making you nostalgic for last week.  You’re back from vacation and cover sheets on the TPS reports have you cursing Lumbergh.  You need to relax, and when the sun hasn’t heated the pool quite to your liking, if...
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The 2016 Rio Olympic Cachaça Games: CC Edition

With the Rio Olympics in full effect and Brazil being the 3rd largest consumer of beer in the world, what are we going to do, sit back and watch it sober? Não não não. So we devised our own game to keep your mind more limber than Simone Biles while you ask yourself,...
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