Hand Sewn in the U.S.A.

Heed our Warning: we’re going to talk about 80/20 all the time, so we thought we should give you a little history and background on why this is so special to us. This principle, first observed in 1896 by Vilfredo Pareto, roughly states that 80% of effects come from 20% of causes. Other common names are the 80/20 rule, the Pareto Principle, the principle of factor sparsity, and yes, the Law of the Vital Few. Are we surprised that we observed this rule across all aspects of our lives? We’re not sure, but we think you’ll like where we’re headed.

At California Cowboy, we see the Law of the Vital Few everywhere, and we apply that thinking to our design to help you crush your weekend. 80% of the life of the party usually come from 20% of the guests. 80% of the fun in your week usually comes from 20% of the days. If your closet looks anything like ours, it’s reflective of the 80/20:

  • 80% of your wardrobe should make you feel confident, prepared, and comfortable.
  • 20% should be FUCKING AMAZING

As we grow our assortment, we will be guided by this principle. Whether it’s time to be part of the 80 or part of the 20, California Cowboy is here to help you dress for every situation.

Join the Vital Few – the choice is yours.

Where does your wardrobe fall? We know you need, NEED, more of that __%. Get in the know.

Artist Spotlight: Illustrator Melissa Garden

I had a really beautiful home studio that had a sun porch but I was working from home and so there were days when I didn’t put pants on and that wasn’t helpful (laughs). I got this space so that I had to get up and go somewhere every day.

California Cowboy’s Highly-Personal-&-Incredibly-Biased Guide To Pigging Out On Chestnut St.

Some of this information was only wrested out of certain recalcitrant individuals (you know who you are) after they were threatened with being locked in the storeroom toilet till they divulged where they got their breakfast burrito from.

The Abbot Kinney Festival in Venice, LA, is going down this Sunday (9/24). Here’s how to make the most of it.

Here are some California Cowboy-worthy tips to help you get the most out of your Abbot Kinney Festival experience: 1. Have A Plan With over 300 stalls selling everything from tattoo lubricant to a Cointreau Crème Brûlée donut, you’ll want to have a strategy in place...

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